As a dedicated Cosmetology and Esthetics Instructor, I bring over 15 years of diverse experience in both the beauty and banking industries. My professional journey began as a cosmetologist, where I held various positions and ultimately advanced to management roles within a chain of salons in Boston, MA. This experience provided me with a solid foundation in day-to-day operations, including scheduling, product ordering, sales management, staff oversight, and advertising strategies to maintain profitability.

My passion for skincare and cosmetics led me to an exciting opportunity with Estee Lauder, where I served as a brand ambassador. In this role, I gained valuable insights into skincare and makeup techniques, along with retail sales and exceptional customer service practices. Additionally, my banking background as a loan officer and in retail and cash management has equipped me with essential financial acumen.

These experiences culminated in my successful mentoring of several spa startups, including ventures in North Carolina and Augusta, Maine. I take great pride in teaching all aspects of Cosmetology and Esthetics, boasting an impressive success rate in preparing my students for the state board exam. My understanding of startup businesses—whether a salon suite or a full-service spa—allows me to effectively teach essential skills, navigate branding and marketing, and provide coaching solutions for aspiring entrepreneurs.

At Paridae Beauty Coaching and Consulting, I am committed to guiding individuals interested in pursuing a career in beauty ownership. Together, we will navigate the essential components of building a successful business in the beauty industry. With my extensive knowledge and passion for this field, I look forward to empowering the next generation of beauty professionals.

With over 15 years of experience in banking management, including a consulting role at Wells Fargo, Theresa has developed a strong foundation in financial education, community engagement, and coaching bankers. She now channels this extensive expertise into her passion for helping beauty professionals grow their businesses and brands through her coaching initiatives.

As the owner of a successful facial spa, Paridae Beauty, established in Princeton, Massachusetts, Theresa draws inspiration from her deep connection to nature and its transformative power. Having lived in various states—Florida, California, Colorado, Georgia, and South Carolina—she has cultivated a profound appreciation for the beauty found in diverse environments, which informs her holistic approach to both skincare and business coaching.

Theresa understands the challenges that beauty professionals face in today’s competitive market. Her personal journey, marked by struggles with hyperhidrosis, acne, and blemishes, led her to explore natural skincare solutions and ultimately create Paridae Beauty. This experience ignited her desire to empower others, and she is dedicated to sharing her insights and strategies with fellow professionals.

Through her coaching programs, Theresa provides tailored guidance on business growth, branding, and effective marketing strategies. She equips her clients with the tools they need to build strong, successful brands that resonate with their target audiences. By fostering a supportive community of beauty entrepreneurs, she helps them navigate the complexities of the industry, enhance their skills, and achieve their business goals.

At Paridae Beauty, Theresa and her team are committed to creating a nurturing environment where beauty professionals can thrive. She believes that by sharing knowledge and fostering collaboration, everyone can feel confident and in control of their beauty and business journey. Join Theresa on this transformative path, and discover how you can elevate your brand and achieve sustainable growth in the beauty industry.